Thursday, August 19, 2010

Important Updates Search Transitions

Important Updates on Search Transitions

Organic transition beginning this week; paid search transition testing happening now

As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’ve reached some very significant milestones and wanted to share this important news with you.

Yahoo! organic search transition to begin

Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers.

You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.

Testing of paid search account transitions has begun

Soon, you’ll be able to access a transition portal from within your Yahoo! Search Marketing account. This portal will walk you through the simple step-by-step process of creating a Microsoft Advertising adCenter account and importing your campaigns, or linking an existing adCenter account that you may already have.
Before we make this transition portal broadly available to all advertisers in the weeks ahead, we are currently testing it with a limited number of accounts. You will be notified via email once the transition portal is available.

Commitment to a quality transition continues

As we’ve stated all along, our primary goal is to provide you with a quality transition experience in 2010, while protecting the holiday season. We continue to make great strides toward this goal, and we evaluate our progress every day. However, please remember that if we conclude that it would improve the overall experience, we may defer the transition to 2011.
We’re looking forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance!
— The Team

Yahoo Microsoft Search Webmasters

Today we’ve shared our latest milestones in the Yahoo! and Microsoft Search Alliance. We want webmasters to know that the Yahoo! Site Explorer team is planning tighter integration between Site Explorer and Bing Webmaster Center to make the transition as smooth as possible. The information that you provide about your website and its structure using Yahoo! Site Explorer has been extremely useful in helping us maintain the freshness and relevancy of our search results, and as you know, it helps ensure that your website gets great search traffic.

Later this week, organic search listings on Yahoo! Search will start to be powered by Bing in the US and Canada (English) markets, and webmasters should begin familiarizing themselves with the Bing Webmaster Center tool.

However, you should continue to provide your site information to Yahoo! using Site Explorer, because in many parts of the world search results will continue to be powered by Yahoo!’s systems until the full transition is complete for all markets by early 2012. This will help to ensure that you continue to get high quality traffic from searches originating on Yahoo! and our partner sites, even in markets that are not yet transitioned to Microsoft’s systems. We will share site information that you provide on Site Explorer with Microsoft during this transition period, to ensure that you get high quality traffic from search results that are powered by Bing also.

Once all markets are being served by Microsoft, we plan to refine the focus of Yahoo! Site Explorer, and webmasters should use Bing’s Webmaster Center to provide information about their website and its structure. Of course, we will notify you well in advance of all markets being transitioned to Bing’s content systems.
Yahoo!’s Site Explorer team is continuing to innovate and provide new features for webmasters. We are planning features that provide richer analysis of the organic search traffic that you get from the Yahoo! network and our partner sites. Stay tuned for more details, and in the meantime we would love to hear from you as to how we can serve the webmaster community better.

Please review these FAQs for more details.

Hemant Minocha
Product Manager, Site Explorer, Yahoo! Search

Yahoo API Updates Changes

Important API Updates and Changes

Today we’re making some important announcements on the transition of our Search back-end infrastructure to Microsoft, and how this transition impacts the Search APIs and web services we offer on the Yahoo! Developer Network. We are also sharing specific news about several of our other developer services.

Over recent years, Yahoo! has made a commitment to developers by opening products, services, and canvases for third-party innovation. This commitment remains unwavering. For example, we recently announced new canvases and APIs as part of our Zynga deal. At the same time, we have to align our developer offerings with our products and strategy.

Yahoo! Search BOSS

Search remains critical to Yahoo! and we’re happy to announce that we will continue to offer the BOSS program (Build your Own Search Service). In the not too distant future, BOSS will provide web and image search results from Microsoft along with other search-related services and content from Yahoo!, such as news. In the next 30 days, we will announce the specific details about how BOSS will evolve. We are exploring a potential fee-based structure as well as ad-revenue models that will enable BOSS developers to monetize their offerings. When we roll out these changes, BOSS will no longer be a free service to developers.

To all the current users of BOSS, we appreciate your patience as we continue to work through the details. We know BOSS is important to your business and we promise to give ample notice before we change any usage terms. In addition, Yahoo! plans to deliver new search-related offerings to publishers in the coming months, and we will share those details as soon as they are available.

YQL (Yahoo! Query Language)

As described back in April, we are moving to YQL-based services wherever possible. This has long-term benefits for developers: YQL is reliable, scalable, cloud-based, and easy-to-use. YQL eliminates the need to learn multiple APIs while providing the same functionality. We are also preparing to roll out a new commercial program for developers focused on our social platforms and YQL.

YQL is a key element of Yahoo!’s infrastructure – it’s the way that the Yahoo! Homepage, Search, and other high-traffic, global Yahoo! products get their data. We rely on this technology and we’re committed to making it scalable and continuously available for you.

Several search-related web services will continue to be supported, but strictly through YQL. These include the Yahoo! Term Extraction Web Service, Related Suggestion, and Spelling Suggestion. Other non-BOSS search APIs such as Web Search, Image Search, News Search and Site Explorer APIs will shut down with no further support in YQL. We plan to make these transitions and shutdowns effective by end of year.
SearchMonkey

On October 1, 2010, we will close the SearchMonkey developer tool, gallery, and app preferences. Yahoo! Search is continuing to shift from a model where developers build lightweight apps to install on Yahoo! to one where publishers enhance their own site markup to produce similar results. Yahoo! Search results pages will continue to show enhanced result templates from websites’ page markup and structured data feeds along with Microsoft’s organic listings.

Site Explorer

The Yahoo! Site Explorer team is planning tighter integration between Site Explorer and Bing Webmaster Center to make the transition as smooth as possible for webmasters. At this stage in the transition, it is important for webmasters to continue using Yahoo! Site Explorer to inform us about your website and its structure so you keep getting high quality traffic from searches originating on Yahoo! and our partner sites – even from markets outside the US and Canada that haven’t yet transitioned to Microsoft systems. To keep things simple, we will share site information you provide on Site Explorer with Microsoft during this transition period.

When Microsoft fully powers the Yahoo! Search back-end globally, expected in 2012, it will be important for webmasters to use Bing Webmaster Center as well. The Bing tool will manage site, webpage and feed submissions. Yahoo! Site Explorer will shift to focus on new features for webmasters that provide richer analysis of the organic search traffic you get from the Yahoo! network and our partner sites.

Maps, Geo, and Local

Location-based services are an essential element in web app development. We will be evaluating all our Geo, Maps, and Local APIs--updating or shutting down some of them, and working with our strategic partner, Nokia, on others. We will work with our developer community to ensure a smooth transition in all instances and we will share more details about these decisions in September.

MyBlogLog

The future of MyBlogLog has been uncertain for some time, as we discussed back in December. The day has come, however, to shut down the MyBlogLog APIs. By the end of the year, these APIs will no longer be available. We encourage you to turn to our well-supported Social APIs. The Yahoo! network now relies on this Social platform to power user profiles and social graph, relationships, activity streams, and more.


The Web has changed a lot since 2005 when YDN launched as the home for Yahoo!’s Search APIs, and so has our business. We know you’ve built amazing products atop our technology stack and we will do our best to provide the greatest transparency and smoothest possible transition.

We will use YQL as our core foundation for APIs moving forward, and stay focused on making good, valuable data open and accessible to developers. We will continue to share key technologies, such as front-end libraries like YUI and cloud services like Hadoop and Traffic Server.

SES in San Francisco

Join Yahoo! Search at SES in San Francisco

Search Engine Strategies (SES) will be in San Francisco for the first time starting tomorrow. Join Yahoo! Search in the foggy city and hear about what we’ve been to up.

Highlights of Yahoo! speakers at SES:
Tuesday, August 17

Search: Where to Next?
11:30 a.m.–12:30 p.m.

Speaker: Shashi Seth, Senior Vice President, Search Products
Digital Asset Optimization

1:30 p.m.–2:30 p.m.
Speaker: Josh Cobb, Sr. Director, Americas/Business Development & Partnerships Group

Price-per-Click (PPC) Lab
3:00 p.m.–5:15 p.m.
Speaker: David Roth, Director of Search Marketing

Developing Great Content
4:15 p.m.–5:15 p.m.
Speaker: Wendi Sturgis, Vice President, North America, Business Development and Partnership Group

Wednesday, August 18
Crossing the Digital Divide: The Leap from Search to Display

11:00 a.m.–12:00 p.m.
Speaker: Dave Zinman, Vice President and General Manager, Display Advertising

Getting Mobilized Marketing Strategies
1:00 p.m.–2:00 p.m.
Speaker: Paul Cushman, Senior Director, Mobile Sales Strategy

Thursday, August 19

Social and the Marketing Mix

2:00 p.m.–3:00 p.m.
Speaker: Bobby Figueroa, Vice President, Product Development

Advanced Paid Search Tactics
4:45 p.m.–5:45 p.m.
Speaker: Jon Mette, Senior Strategist, Search Optimization and Strategy

See the complete SES San Francisco conference agenda.

The Yahoo! Search Marketing Blog will be tweeting (#sessf), posting to Facebook, and uploading snaps to Flickr page. So check back here for updates. We hope to see you there!

 

News Yahoo SearchMonkey Program

We’ve been very pleased with the benefits that the SearchMonkey Program has provided to Yahoo! Search users over the last two years and want to share our plans for SearchMonkey with respect to the Yahoo! and Microsoft Search Alliance.  Some of the amazing improvements that SearchMonkey has enabled over the past two years include:
  • Enhancing results on over 60% of all Yahoo! Search Result Pages, with relevant images, links or other useful information about listings.
  • Providing “object filters” for over 18% of Yahoo! Search results, including the ability to filter search results by your favorite Web sites.
  • Jumpstarting Yahoo! Search initiatives to provide richer search experiences, including automatic rich results and richer object displays on Yahoo! Search.
In keeping these previous efforts to bring structure to the Web, our enhanced results program will continue as we transition organic search listings to Microsoft. As part of the enhanced results program, we will be adding new entities (including people, Q&A, and real estate) to power both additional enhanced results and object filters within Yahoo! Search.

All of the existing enhanced result templates will continue to be generated from websites’ page markup and structured data feeds, and Yahoo! will continue to show this structured data on the Yahoo! Search results page, along with Microsoft’s organic listings. Over time, some of this structured data processing will be supported natively by the Microsoft platform. Webmasters will continue to have the ability to affect the presentation of a search result through page markup on their site (microformats and RDFa).

As we look to the future of Yahoo! Search, we are focusing on new search-related offerings we believe will provide additional value for publishers and partners.  In order to align our resources on strategic priorities, we have decided to close the SearchMonkey developer tool, gallery, and app preferences on October 1, 2010.  As a result, third party custom result apps, infobar apps, and data services will no longer appear on Yahoo!’s search results.  For developers who wish to retain their code, please export it using your favorite copy/paste tool before then.

We know many people enjoyed being part of the SearchMonkey developer community, and we want to give a heartfelt “thank you” to all of the developers and webmasters who have participated over the last two years.  We look forward to continuing to work with developers to explore new and interesting ways to incorporate useful applications into the search experience.

Natasha Fattedad
Principal Product Manager, Yahoo! Search

Yahoo Microsoft Search Alliance

Last month we shared that we had begun limited testing of displaying organic search listings from Microsoft on Yahoo! Search result pages.  As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’re reaching some additional significant milestones that we want to share with you today.
Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches.  Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.  And of course, as we’ve stated before, you’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.

I know many in the developer and publisher community have had questions about whether this transition will impact tools we offer like SearchMonkey, Site Explorer, BOSS and our search APIs.  We’ve been hard at work sorting through these details with Microsoft and are happy to share updates for you today on the Yahoo! Developer Network blog, and in the blog posts below from the Site Explorer and SearchMonkey teams. Yahoo! has learned a lot from working with the developer and publisher communities on these products, and we are committed to supporting and enhancing a strong ecosystem that you can count on. We look forward to the next generation of search-related publisher tools to come, so stay tuned for more on this front.

In addition, this week we’re beginning testing of paid search account transitions, and advertisers can read more about that on our Yahoo! Search Marketing blog.

Shashi Seth
Senior Vice President of Yahoo! Search Products