According to Mr. Danny Sullivan, an industry analyst, the initiatory use of the term Search Engine Optimization was on July 26, 1997, contained in a spam message posted on Usenet.
SEO is composed of many integrated processes aiming to improve the quality and volume of traffic directed to a website. SEO is arguably the way to site Page Rank. Having ranked higher, if not highest in the search result would create a steady stream of traffic and leads to your business.
When working on SEO, relevance and popularity of keywords or keyword phrases and search algorithms are taken into consideration. SEO implementation starts at the first stage of site development. Having SE friendly pages are a must. The codings, presentation, and structure of the web page should not pose any problems to web spiders so as to get your site indexed. Effort should also be directed on regular updating of unique content for your site to be frequented by these automated indexing programs.
Meta tags were what the pioneering search algorithms calculated to determine positioning. These are distinct html codes provided by webmasters to set a page apart from another. By having relied on given data, this method was exposed to manipulation and abuse, leading to a lot of misled, inaccurate, irrelevant and inconsistent searches.
The incidents that happened urged Search Engines to develop more intricate ranking algorithms, considering additional elements that would be hard, if not impossible for webmasters to maneuver. Up until now, the search algorithms have become more and more complex and are being modified regularly, keeping webmasters busy in finding greater ways to boost their respective businesses through SEO.
The business of Search Engine Optimization is not an easy one. Like all other communities, it has grown in time and has acquired different types of characters. The members share that common goal which is to have their mark, if not totally dominate the Search Engine results. In the past years, the people behind SEO have formulated something to distinguish one from the other. They have labeled themselves by the hat color that they wear.
White Hats, also referred to as the good guys, are those that practice what they call "ethical" Search Engine Optimization. In this technique, the links and page content are designed for both search engines and humans to see, making it both visitor and SE friendly. For the links and pages to convert well, pages should be nice to the eyes and the content, good. The practitioners reduce the risk of having the site erased from the SE index by working with the primary domain. These techniques by white hats lead to long term results.
Black Hats, in contrary to the white hats, are referred to as the sneaky delinquents. The kind email found in your inboxes or bulk folders that are unsolicited are most likely the work of the black hats. There's no doubt that the Search Engines are spammed as well too. The links and pages aren't visible to humans and though detectable by SEs, the techniques are used to mislead them. Black hat strategies always place the site in risk of getting removed from the index list. Thus, making the results, last only on a short term.
Source: http://EzineArticles.com/?expert=Aweng_Moral-Basco
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